ABOUT · SINCE 1995
The official media voice
of African travel.
Africa Travel Magazine is the trade publication of the Africa Travel Association — reporting from fifty-four countries, in French and English, for three decades.
30
Years Published
54
Countries Covered
10yr
Back Issue Library
From the Editor
Started to change how the world writes about Africa.
Africa Travel Magazine was launched in 1995 by Jerry W. Bird and Margarete Göttgrau, in partnership with Nina Bennett, then Executive Director of the Africa Travel Association, and Kathi Buffington of the Bradford Group in New York.
The founders believed the magazine should amplify African voices and replace outdated narratives with informed reporting from across the continent.
Thirty years on, the publication continues to document the industry, connecting destinations, languages, and communities across Africa.
We prefer articles of substance and long-term interest, rather than the passing parade. That is why our back issues become keepers.
Editorial Quote / Publisher's Statement
Margarete Göttgrau Founder & Former Publisher
ABOUT · SINCE 1995
A Trade publication, not a tourist guide.
Where consumer travel titles chase individual itineraries, we serve the professionals who shape the industry — tour operators, government ministries, and delegates who decide where African tourism goes next.
01
Travel Agencies
North American travel designers, advisors, and agency groups specializing in African travel.
02
Tour Operators
Safari companies, outbound specialists, and DMCs looking to promote programs and itinerary partnerships.
03
Tourism Ministries
National tourism boards from Ghana to South Africa seeking global promotion and trade connections.
04
Corporate Decision Makers
Airlines, hotel groups, destination marketers, meeting planners, and travel association leaders.
Builingual Since Day 1
Published in English and French
The bilingual format launched with the first issue in 1995 — spearheaded by our Associate Publisher Muguette Goufrani, a former travel agent, tour operator, and shipping agent whose career spans Morocco, Côte d’Ivoire, France, Tahiti, and New Caledonia.
The decision opened francophone West and North Africa immediately. Today it reaches French-speaking readers across Europe, Québec, the Caribbean, Réunion, French Polynesia, and the wider African diaspora — a distinct advantage over English-only competitors.
DISTRIBUTION · A THREE-CONTINENT FOOTPRINT
Read where the the industry meets — in print and online.
01
North American travel designers, advisors, and agency groups specializing in African travel.
01
North American travel designers, advisors, and agency groups specializing in African travel.
01
North American travel designers, advisors, and agency groups specializing in African travel.
01
North American travel designers, advisors, and agency groups specializing in African travel.
01
North American travel designers, advisors, and agency groups specializing in African travel.