ABOUT · SINCE 1995
The official media voice
of African travel.
Africa Travel Magazine is the trade publication of the Africa Travel Association – reporting from fifty-four countries, in French and English, for three decades.
30
Years Published
54
Countries Covered
10yr
Back Issue Library
From the Editor
We changed how the world writes about Africa.
Africa Travel Magazine was launched in 1995 by Jerry W. Bird and Margarete Göttgrau, in partnership with Nina Bennett, then Executive Director of the Africa Travel Association, and Kathi Buffington of the Bradford Group in New York.
The founders believed the magazine should amplify African voices and replace outdated narratives with informed reporting from across the continent.
Thirty years on, the publication continues to document the industry, connecting destinations, languages, and communities across Africa.
We prefer articles of substance and long-term interest, rather than the passing parade. That is why our back issues become keepers.
Editorial Quote / Publisher's Statement
Margarete Göttgrau Founder & Former Publisher
ABOUT · SINCE 1995
A Trade publication, not a tourist guide.
Where consumer travel titles chase individual itineraries, we serve the professionals who shape the industry — tour operators, government ministries, and delegates who decide where African tourism goes next.
01
Travel Agencies
North American travel designers, advisors, and agency groups specializing in African travel.
02
Tour Operators
Safari companies, outbound specialists, and DMCs looking to promote programs and itinerary partnerships.
03
Tourism Ministries
National tourism boards from Ghana to South Africa seeking global promotion and trade connections.
04
Corporate Decision Makers
Airlines, hotel groups, destination marketers, meeting planners, and travel association leaders.
Builingual Since Day 1
Published in English and French
The bilingual format launched with the first issue in 1995 — spearheaded by our Associate Publisher Muguette Goufrani, a former travel agent, tour operator, and shipping agent whose career spans Morocco, Côte d’Ivoire, France, Tahiti, and New Caledonia.
The decision opened francophone West and North Africa immediately. Today it reaches French-speaking readers across Europe, Québec, the Caribbean, Réunion, French Polynesia, and the wider African diaspora — a distinct advantage over English-only competitors.
DISTRIBUTION · A THREE-CONTINENT FOOTPRINT
Read where the the industry meets — in print and online.
North America
Vancouver, Toronto, Montréal, New York, Washington, Miami Beach, Los Angeles, Dallas.
Europe
Paris, Berlin – and industry events across the continent.
Africa
Distribution partnerships with tourism ministries in major capitals across all six regions.
Channels
Tourism offices, embassies, universities, travel training schools, trade shows, and the ATA network.
Industry Partners
ASTA · USTOA · IFTP · PATA · TIES · SATH · CCA · SADC · AGOA — and long-standing relationships with the tourism ministries of Ethiopia, The Gambia, Tanzania, Kenya, Uganda, Namibia, Zimbabwe, South Africa, Côte d’Ivoire, Benin, Morocco, Cameroon, Senegal, Egypt, Ghana, Rwanda, and beyond.
LEADERSHIP · AFRICA TRAVEL MAGAZINE & ATA
The people behind the magazine.
CHIEF EXECUTIVE · ATA
Naledi K. Khabo
Chief Executive Officer of the Africa Travel Association. Leads strategic direction across the ATA’s global membership, chapters, and events programme.
EDITOR-IN-CHIEF · PUBLISHER
Jerry W. Bird
Founding editor and publisher of Africa Travel Magazine. Award-winning audiovisual producer whose columns have appeared in Latitudes, Air Highways, Canadian Traveller, Open Skies, and more.
ASSOCIATE PUBLISHER · FRANCOPHONE EDITOR
Muguette Goufrani
Co-founding publisher and francophone editor. Career spans travel agency, tour operations, and airline representation across Morocco, Côte d’Ivoire, France, Tahiti, and New Caledonia. Writer, translator, photographer.